Hobby Lobby’s billionaire family emerges as the driving force behind He Gets Us and its Super Bowl ad campaign about Jesus
He Gets Us, the billion-dollar campaign to further raise Jesus’ profile, will be back at the big game this year to spread the good word. According to Greg Miller, a spokesman for the campaign, a 60-second spot will appear in the first quarter of the matchup between theand San Francisco 49ers, followed by a 15-second spot in the second half of the CBS and Univision broadcasts.
The motivation behind the He Gets Us campaign, according to Green, is a desire to reshape public perception of Christians: “What we’re known as, as Christians, we’re known as haters,” hein a podcast interview last year. “We’re beginning to be known as haters — we hate this group, we hate that group. But we’re not. We are people that have the very, very best love story ever written, and we need to tell that love story. So, our idea is, let’s tell the story.
In the YouTube description for the ad, the campaign laments that people today “align ourselves on different sides of the fight in battles of politics, religion, justice, and too often, we let that conflict morph from a dignified defense of something good into a dehumanizing attack on the people we don’t agree with.
“We feel like God has guided us to do a few things in a larger way. We’re involved with He Gets Us — that’s a larger thing,” Green said last year. He noted that OneHope has “given a billion kids the gospel.”
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