This concept Adidas ad is ingeniously simple

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This concept Adidas ad is ingeniously simple
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  • 📰 CreativeBloq
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It's amazing what you can do with a single horizontal line

, users are fully appreciating the simplicity, although many were quick to point out what else the image could represent: a sailboat, the Sydney Opera House, an ice cream cone sitting sideways on a chopping board. For our money, it could also be a handkerchief poking out of a tuxedo pocket. Other were not so keen, with reddit user RomanBlue_ saying:"While interesting, I believe you are harming the identity of the logo. A big brand logo is not something to be toyed with.

Here at Creative Bloq, we love a clever logo concept, especially when they rival the real thing – like this smart new

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CreativeBloq /  🏆 40. in UK

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