Talking with W3LLPEOPLE founder Shirley Pinkson about beauty’s sustainable future and the products she can’t live without
Photo: Courtesy of W3LL PEOPLE Her smile lights up a room is a terrible cliché, but in Shirley Pinkson’s case, it’s warranted. Pinkson’s smile emits happiness, and maybe a secret or two, and every time I meet up with her, she’s wearing it, full blast.
She stayed with M.A.C for eight years, then moved to Dallas, where she also moved to NARS, which moved her to New York, where she ultimately became global director. The three reunited in Austin in 2006, and over margaritas, they hatched their plan. Pinkson came up with the products, Snyder vetted the ingredients, and Walker oversaw the brand image. Two years later, W3LL PEOPLE launched with six products.
What’s your definition of beauty? Self-acceptance. To see a person who is confident and comfortable in their own skin is to see beauty.Where, if anywhere, in your beauty routine are you not quite that “clean,” “green,” or “sustainable”? I still enjoy the occasional Diet Coke. What would the name of your autobiography be? If This Smile Could Talk. I have a smile for every situation and emotion.Least favorite smell? Cheap perfume.
What do you foresee as the top beauty trends for 2020? And please explain. Brands that keep sustainability top of mind will win and inspire. We see the spirit of individuality and change showing up with simple, yet bold statements balanced with clean, bare skin. You’ll see sparkle, geometric liner, and vibrant pops of color on lips and eyes. Oh, and mascara. BIG, gorgeous layers of mascara.
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