Two years in, activewear startup Vuori nearly lost everything. Today, it’s a $4 billion company. Here’s the mistake CEO Joe Kudla made, and how he turned it around.
Here, Kudla discusses the fear he felt, how he recognized the make-or-break moment and what he wishes he'd known upon making that crucial decision.Joe Kudla: I was extremely scared.
It's frightening, this idea that you're going to go out and spend thousands of dollars when you don't have a lot of money left, with no guarantee that there's going to be a response. You can easily spend your last $20,000 in advertising and get no sales, and then you haven't shown your investors any kind of repeatable process, no defined path to growth.
How do you step outside yourself and really think critically and objectively about where your business is at, and how it's resonating with customers?Yoga and meditation were two things that I was adopting in my personal life as I was going on this journey. They served me really well in just taking time to be still, sit with my thoughts and focus on that clarity.
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