Buying a Half Moon bag is like getting access to an unofficial members club, where everyone wears The Row.
, which includes Zoë Kravitz, Jennifer Lawrence and Rosie Huntington-Whiteley, is made up of customers who dipped a first tentative toe into the brand’s pared-back world via the footwear and bags categories. Every member owns the zip-front leather ankle boots , and either the N/S tote or the Half Moon bag. While Manhattanites lugging their life around prefer the former, models like the retro-leaning look of the micro bag.
Testament to its status as the insider’s It-bag of choice is the fact that consignment sites are selling the Half Moon for more than its new £1,080 price tag. “The Row is one of those brands that feels very collectable,” says Erica Wright, who helps buyers track down Half Moons via her fashion sourcing app,. “Not only are you buying into something long-lasting, but you’re also becoming part of a community that has a very in-the-know quality about it.
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