And they sell like hot cakes.
His inventions? Borne solely out of necessity.In 2018, his college's property was seized by the state government in India due to an, and 90 students in his batch were given two choices - go to France and attend a design school that was affiliated with the college in India, or move to a small, temporary campus with limited learning facilities. For 70 of them, choosing France was a no-brainer. For Karthic, well, he was among the 20 that decided to stay in India.
, which lasted for a solid eight-month period. Word of mouth spread, and soon Rathinam had friends coming over to his place to see the marvel.Forward to 2020, Rathinam had graduated and acquired more skills from his internships as a product designer. Before he could rack his brain and think of future possibilities, the pandemic struck. 'I noticed that sanitizer dispensing stands that were sold in the market were rather pricey. So, I decided to make a low-cost one," he says.
Early this year, after multiple prototypes and testing, Out of the Box launched eight cardboard products, including a stool, desk organizer, laptop stand, pen stand, square shelf, hexagon shelf, table lamp, and desk.Every product on the website can be disassembled into a flat pack for shipping. "One of the major things that I was insistent on was the absence of adhesives. Everything works on the principle of interlocking, easing out the process for the customer," says Rathinam.
Did he ever have a target audience? "Yes," Rathinam immediately quips. "Initially, I focused on students and startups. As a result, I made a generic range, which is the one up on the website right now. We're currently planning on an office range that will have light holders, tables, bookshelves, and door frames made of cardboard.
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