The Sekai Ichi apple variety is popular in Japan and can cost around $20 per apple.
The pitch It’s fall, which means it’s the season of all things apple. And Americans indeed love their apples, devouring more than 17 pounds of them per person annually, according to the latest statistics. In Japan, the fruit is also prized, with some special local varieties commanding particular attention. Perhaps the most famous of them is the Sekai Ichi, an apple that can cost around $20 — yes, per apple.
The Sekai Ichi apple is but one example of Japan’s obsession with pricey, rare and picture-perfect fruits, which are often purchased as gift items. Some of these fruits are even sold at auction, as in a super-premium cantaloupe that went for a remarkable $27,240. Others can be found at high-end stores, such as Tokyo’s Sembikiya emporium, home to the $69 twelve-pack of strawberries and the $159.50 box of cherries. Hmm…maybe that $20 apple is a relative bargain.
Perhaps the most prominent of these apples is the Honeycrisp, a variety developed by the University of Minnesota that, as its name implies, is known for its crispness as well as well its flavorful balance between the sweet and the acidic. And it commands a premium price — typically, $3 per pound versus the $2 per pound for standard varieties, according to David Bedford, a senior research fellow at University of Minnesota’s horticultural department.
Perhaps even more significant is the fact that apple aficionados and professionals who have tried the Sekai Ichi say it’s not all that special — at least as far as taste goes. “It’s never been one that’s registered as a $20 apple,” says Al Rose, proprietor of the Red Apple Farm in Phillipston, Mass., a you-pick farm that grows more than 50 varieties of apples.
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