“We’ve had some people that will fly in from Alaska and order 80 to 120 tacos at one time.”
His persistence paid off. As local buzz began to swarm around Jimboy’s, the Knudsons moved into a small storefront on North Tahoe Boulevard in 1958, secured by the late Joe King, owner of Kings Beach, who was a huge fan of Jimboy’s Tacos.
“I can remember my grandmother telling me stories about Dean Martin having some and Frank Sinatra and the Rat Pack and people from ‘Bonanza’ coming over and having tacos,” Freeman, who has been working in the family business since he was six, said. “So Jimboy’s definitely has a really nice background in Tahoe.”
CEO Erik Freeman adds the signature finishing touches at Jimboyʻs Tacos in Sacramento CA. Feb. 9, 2023Kevin Goimez/Special to SFGATECEO Erik Freeman adds the signature finishing parmesan touch at Jimboy's Tacos in Sacramento on Feb. 9, 2023. “I think there’s a lot of flavors that we can bring to other areas of the country,” Freeman said. “That’s definitely something I’m very excited to do this year and next year, is to start bringing Jimboy’s into other states.”
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