Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles.
Pepsi has teamed up with basketball legend Shaquille O’Neal to create a custom pair of Reebok sneakers with a hidden feature. The custom kicks are fitted with their very own secret stash sole that can house a full can of Pepsi Mini for an instant soft drink fix. , its latest campaign infiltrating the sneakerhead community is certainly an unexpected venture.
Created by custom footwear designer Shoe Surgeon, the aptly named"SNEAK'ER" is a custom retrofitted version of the Reebok PUMP Shaq Attaqs. With an astounding size 22 shoe, only Shaq's"larger than life" kicks could comfortably house a sneaky can of Pepsi Mini in the sole. From the outside, the shoe looks fairly unassuming, with the blue, black and red colour palette subtly gesturing to the Pepsi brand.
"My partnership with Pepsi means so much to me because we're always out here having fun, innovating, bringing the noise. Now, I'm pumped that I never have to be without my Pepsi Mini Cans," says Shaq in a. Fans have a chance to win one of twenty-two custom SNEAK'ERs by sharing their love for Pepsi Mini on social media with the tag #PepsiMinis #Sweepstakes .
Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work , she loves all things music and enjoys singing sweet folky tunes.
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