For much less than what it would cost to influence a seat in the House or Senate, political action committees are putting money into local school board races, changing education on a national scale.
The 1776 Project PAC has spent more than $2.6 million, with the bulk of that going to printed mailers, campaign finance filings show. Girdusky said mailers are the best way to target people in school districts because they are so much smaller than congressional districts. Commercials cost more money and influence larger geographic areas, he said.or using online data to reach small groups of people.
The rise of groups such as the 1776 Project PAC have the potential to outflank local teachers unions, whose endorsements and local funding have been the longtime keys to success in school board races across the country.showed that"teachers' unions reliably win 70 percent of the school board races in which they make an endorsement." That's the same success rate that the 1776 Project PAC advertises now.The local union affiliates will make endorsements, not even the state union.
Early in her campaign, Williams’ campaign team sent a mailer to local constituents reflecting sentiments against CRT, and for parent choice. Williams said in an interview she is running in part because the school board needs representatives who, like her, are not backed by the teachers union. “The unions continue to put up candidates who cave to the labor movement as opposed to providing quality education for kids,” Williams said.
The scale of local involvement by national teachers unions is hard to quantify. The federal PACs affiliated with the National Education Association and the American Federation of Teachers largely get involved with federal races for the House and Senate. Neither group provided a list of candidates they have endorsed.
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