What happens when you’re in the business of touch in a no-touch era? Here's what we know.
While the pandemic has been difficult for many, for those who are in the business of touch, the pain of social distancing has cut a level deeper. Relying entirely on in-person, hands-on services, massage therapists saw their business wiped out entirely in the blink of an eye when social distancing became aWhile their business has been on ice, some massage therapists have already pivoted to new ventures, while others are holding the line until they can return to what they know best.
,” where he uploads videos demonstrating stretches and movements targeting different areas of the body. “One thing that always gives me hope,” says Grae, “is that I grew up poor. Being out of work doesn’t frighten me because I’ve seen it before under worse conditions. I believe in options and creativity and that nothing is final.”Others echo the idea that nothing is final, and are managing the profound loss of business with an understanding that this isn’t their time, but will be again one day.
. “In our busy world, we can tend to live in our heads, multi-tasking; touch in the form of massage brings us back into our body. If you deny touch, you deny a sense of belonging.”Some worry that a lingering fear of touch will remain even after social distancing measures are lifted. People may not rush to pay strangers to touch them right away.
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