Marijuana is having a moment. Although cannabis isn’t federally legal, tech startups that capitalize on the drug’s ever-growing popularity have potential to be wildly lucrative businesses
Despite the potential growth, entrepreneurs face steep challenges in getting around federal regulations for cannabis sales—not to mention that online commerce isn’t always an easy process. “There are certainly potential legal difficulties with these new technology and business models,” says Alex Kreit, an assistant law professor at Northern Kentucky University and the director of its Center on Addiction Law and Policy.
“We’re a technology platform that leverages our proprietary data and content to connect consumers with the right cannabis products offered by local brands and retailers,” says Yoko Miyashita, the CEO of Leafly, a publicly traded online cannabis marketplace with roughly 8 million monthly active users.
In California, lawmakers passed a bill in late August that would restrict companies from penalizing employees who use marijuana while they’re off the clock. In New York and other states, employers are prohibited from testing their workers for the presence of marijuana. And with cannabis likely on the ballot again in 2024, it’s possible more states adopt similar protections in coming years.
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