Meet Ulili, the Casablanca-based beauty brand bringing Moroccan soaps, diffusers, and more to your home.
, are printed with characters from Ronda, a card game that has been played by several generations of Moroccans. Containing vitamin A-rich beeswax, exfoliating prickly pear seeds, and olive oil harvested from a family field, the cold-processed soaps, meanwhile, are adorned with Arabic calligraphy inspired by classic Maghrebian coins by Ayoub, a young illustrator from.
Wrapped in recycled paper that was once used in school notebooks and to carry sugar loaves, they are sure to strike a chord with anyone who grew up in Morocco—not to mention those who are eager to explore its vast terrain. “I try to remind people about our forgotten traditions,” says Benjelloun, who is currently working on a new range of perfumes. With international summer travel suspended, rest assured: Morocco is just a sniff away.
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