“I’ve just been choosing fabrics that make me smile,” says the designer
Photo: Steak Diane We’ve all been wearing face masks for many months now, but I still haven’t gotten used to them being a part of my wardrobe. It makes sense; they’re not a fashion accessory. I don’t keep them in my closet, but rather by the front door where I won’t forget them, along with my keys. But I also think it’s because, despite my ever-growing face mask collection, I still haven’t found one that I actually find stylish, or fun to wear in a fashion sense.
Todd Heim, who goes by the drag name Steak Diane, is here to help. With a background in sewing and tailoring — he recently collaborated with the handbag designer Susan Alexandra on her first ready-to-wear collection — he started making face masks in his New York apartment in early April, giving them out to friends and neighbors who needed them. His colorful, whimsical prints quickly gained a cult following, and his DMs started blowing up with requests.
Clockwise from left: Photo: Steak DianePhoto: Steak DianePhoto: Steak Diane Clockwise from left: Photo: Steak DianePhoto: Steak DianePhoto: Steak Diane Last week, Heim launched an e-commerce site to start selling his masks more officially under the name Steak Diane. He’s added even more fun prints including lobsters, peaches, and one that’s half-mussels, half-french fries — or “moules-frites” — which he says goes well with a “socially distant orange wine.
You’ll know a Steak Diane mask when you see one, whether it’s at the park or at a protest. “I’ve just been choosing fabrics that make me smile,” he said. “I think it’s so boring when people say they hate wearing them — it’s here, it’s happening, just embrace it and have fun with it. It can be a chic accessory!”
In addition to face masks, Heim also plans to launch a series of placemats with appliquéd food on them. He will also continue to donate a percentage of proceeds from everything he makes to a rotating roster of LGBTQ and BIPOC causes. Steak Diane Face Masks From $30 From $30 Pleated face mask for adults. Two layers of tightly woven 100 percent cotton with ties. 25 percent of proceeds go to the Sylvia Rivera Law Project.
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