BuzzFeed News spoke in depth with three Black influencers about adjusting to their new audiences and how white influencers and followers can ensure lasting change comes to the industry.
She got a great response, and after the death of George Floyd, she kept posting about racial injustice. Soon, just like Ayana, her following exploded. She gained 20,000 followers in a week. And like Ayana, she felt a little uneasy about it.Like Deena, Carmeon’s account highlights her work as an interior designer, mixed in with her life, fashion, and parenthood. Carmeon started her Instagram to promote her design business,, but a huge following was never her goal.
Carmeon’s following tripled in two weeks, to more than 78,000 followers. Her sudden growth left her feeling disheartened and sad, and questioning the motivations of her new followers. Ayana also had to adjust quickly to being thrust in front of a much larger audience. All of a sudden, she was “drowning in messages,” she said, to the point where her husband implored her to put her phone down and take a break from answering them.
Ayana works full time in addition to her blogging career and said she wants to continue working in the marketing and lifestyle industry. While her videos about racial inequality have gotten her noticed, she doesn’t want to pivot to becoming an activist full time. She has decided to post about social justice and race one day a week, and stick to her regular content for the rest.
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