There’s Nothing Neutral about Neutral Colors

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There’s Nothing Neutral about Neutral Colors
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'The very idea of good taste draws on a deep well of cultural assumptions of what's 'normal' or 'refined.' There is no such thing as an inherently professional, respectable color,' writes CarolynPurnell

reasons color was perceived as socially threatening , but one major driver was colonial expansion.As European countries extended their trade networks, some of the most precious commodities they found were pigments. Elites reveled in pricey, cochineal-dyed garments and lapis lazuli-dappled paintings.

So, Europeans took their colorful wares to places that would treasure them. West Africans had been using cloth as currency for centuries, and early European merchants learned they could trade colorful cloth for slaves. Europeans took colorful textiles and pigments from places like India, Southeast Asia, and Mexico and traded them for African slaves, many of whom were put to work producing more dyestuffs, like indigo.

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