I am known for my strong views on mobile technology, online media, and the effect this has on the public conscious and existing businesses.
, Apple is facing up to MacBook shipments falling short of predictions. And there’s no obvious answer to turn this around until the middle of next year.. That’s a thirty per cent drop year on year. Several factors feed into the lack of interest—Kuo calls out the retail performance of the 15-inch MacBook Air and a lack of new products for the holiday season.was the first consumer-focused macOS laptop with a display larger than 13 inches.
will be the biggest drag on sales. For much of 2023, the geekerati have been expecting Apple to launch a new MacBook Air with the next generation of Apple Silicon in October, debuting the M3 chipset built on a 3nm fabrication process.Apple iPad Air 2023 iPad mini Release Date Just Hours Away Report Claims
Apple will be hoping that numbers will bounce back again in 2024 when it launches the new Apple Silicon and new MacBooks. But as the fallout from the 15-inch MacBook Air shows, Apple’s MacBook plans are not meshing perfectly with consumers.
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