Ned Fulmer set himself up.
, a YouTube comedy group who rose to fame in 2014 at BuzzFeed, formed their own independent channel in 2018. The new channel featured the same cast of comedians—Keith Habersberger, Ned Fulmer, Eugene Lee Yang, and Zach Kornfeld—and continued the premise of the original series, wherein the majority of videos feature the four members tackling a new endeavor, guided by an “expert” who provides insight and instruction.
The connection the audience feels to these men is very real. As part of a paper on the performance of “good,” nontoxic masculinity on YouTube, I conducted extensive research into the Try Guys, their performance tactics, and their audience base. Of the more than 7.5 million subscribers to the Try Guys YouTube channel, the vast majority of the audience is women—nearly 80 percent. The age demographic skews young, particularly women in their late teens and early 20s.
During their tenure as Try Guys, the characters of “Zach,” “Keith,” “Ned,” and “Eugene” became the whole show. In a series deeply rooted in personal growth, the characters blended with the real men behind them. Their wives’ and partners’ presence serves a purpose beyond simply creating the illusion of a personal connection, too: They help frame the guys as a certain kind of nonthreatening, aspirational men.
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'Try Guys' Ned Fulmer Fired After Cheating AllegationsThe 'Try Guys' cut ties with Ned Fulmer after he was accused of cheating on his wife.
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Wife Guy Ned Fulmer Ousted From 'Try Guys' After Cheating Allegations Broke the InternetUPDATE: Ned Fulmer has been ousted from The Try Guys after allegedly cheating on his wife. After 'a thorough internal review, we do not see a path forward together,' they said in a statement.
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Try Guys’ Ned Fulmer Admits to Cheating on Wife Ariel With CoworkerThe Try Guys announced on Tuesday, September 27, that Ned Fulmer would no longer be a part of the YouTube channel — details
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YouTube Group 'The Try Guys' Parts With Co-Creator After AffairThe YouTube group The Try Guys said Tuesday that co-creator and executive producer Ned Fulmer will no longer work with the group, an announcement that came shortly before Fulmer said he had engaged in a relationship with an employee.
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Try Guys' Ned Fulmer Admits to Workplace Affair, Group Speaks OutThe Try Guys announce that Ned Fulmer is no longer part of the group after admitting to having a consensual affair in the workplace.
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