Therabody — the maker of Theragun — is opening stores in a handful of U.S. cities where customers can not only try out the popular massage gun but also cryotherapy, light therapy and hyperbaric chambers. rogervincent reports:
Palisades Village shopping center in Pacific Palisades is among the malls actively courting internet retailers.Rick Caruso has considered running for L.A. mayor before but has never jumped in. For this year’s race, he promises a “final decision shortly.”
Meyer previously sold her necklaces, rings and other jewelry online and through luxury retailers including Barney’s New York. Having her own store has prompted established customers to travel from as far away as Arizona, she said, while others are casual visitors to the shopping center.in Caruso’s Americana at Brand shopping center in Glendale.
Cryotherapy, which involves standing for a few minutes in a chamber where the temperature is 180 degrees below zero, is said to commonly provoke a stream of profanity followed later by a pleasant rush of endorphins, a boost to one’s immune system and a reduction in inflammation. The Theragun was an invention born of necessity, said Therabody founder Jason Wersland, a chiropractor who crashed his motorcycle into a car at 55 miles per hour in 2007. His most profound injury was a bulging disc in his neck that caused him debilitating pain around the clock. He didn’t like the choices he had to feel better.
His creation gave him meaningful relief, and the foundation for Theragun was laid. The company now known as Therabody was founded in 2016 with a goal of being a direct-to-consumer company, Nazarian said. But now the company is amping up the conventional retail side; it has invested $13 million in the stores and developing the Reset wellness centers in the last two years, Nazarian said.
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