Theater Owners Chief on Universal's 'Trolls' On-Demand Play: 'Exhibitors Will Not Forget This'

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Theater Owners Chief on Universal's 'Trolls' On-Demand Play: 'Exhibitors Will Not Forget This'
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On March 20, amid unprecedented circumstances resulting from the coronavirus pandemic, new Hollywood movies were suddenly available to buy or purchase on premium VOD

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Now, it is a moot point, considering that virtually all of the 5,400-plus cinemas in the U.S. have closed amid the coronavirus epidemic. And theaters could stay dark for at least six to 12 weeks, upending the 2020 release calendar, between release date and production delays. — are being made available immediately on premium VOD. Aren’t you concerned that this will result in a permanent shift in consumer behavior?

will open day and date on premium VOD and in any theaters around the globe that remain open. Your thoughts?is a very different story. For all the movies that had been scheduled for release during April and May, every other distributor announced delays to later times. But they still intend to release those delayed movies theatrically. Some of those delays have specific new dates [Sony’swill open in November and Universal’snext year]. And some have been postponed for unspecified dates.

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