We’re heading toward a future where these types of hoaxes and misunderstandings become more common — and even more damaging.
to culture aggregators like Pop Crave, and then to a prestigious news outlet like the Los Angeles Times — reveals something important about the accelerating problems of today’s pop culture news landscape. But more than that, it suggests something very worrying about our increasingly decentralized online news landscape generally.
Today’s culture tastemakers, observers, professional gossipers and writers are tasked with constantly monitoring social media for the latest popular trend, with the goal of capitalizing on it for clicks and the advertising dollars that follow. In the cutthroat battle for online attention, the priority is to be part of the social media conversation — and never be left out. This incentivizes speed above all else, with sometimes disastrous results.
Meanwhile, entertainment accounts, even ones that rely heavily or almost exclusively on anonymous, unvetted sourcing, have become immensely popular. Pop Crave boasts 1.5 million followers on Twitter, Pop Base has over 1 million Twitter followers and DeuxMoi has 2 million followers on Instagram. And, as, these platforms — sometimes run or written by only a few anonymous Very Online people — are increasingly muscling their way into politics.
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