New nonprofit weluvvideoatx gets community support to revive physical media rentals.
The future of physical media in Austin has come one step closer to being secured, and the success was something of a photo finish. In October, new nonprofit We Luv Video announced their intent to bring a community video store to Austin, using the media collection from the now-closed I Luv Video Luv Video
Those connected to the Austin film scene know how tight-knit the community can be. Cotton said it was no surprise, then, that organizations like the Paramount Theatre and Austin Film Society also threw their weight behind the campaign, giving the We Luv Video team a much-needed boost in those final days."We can't thank them enough for being able to work together like this," Cotton said,"and we really hope that we can continue working with them in the future, too.
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