The upstart NASCAR team owner behind Trackhouse's success.
when he discovered his calling. His grandfather took him to local dirt tracks, and he was in awe of everything: the smells, the sounds, the action, the drivers. To him, they were almost like cowboys or daredevils—people defined by taking risks.SIGN UP FOR THE TRACK CLUB BY R&T FOR MORE EXCLUSIVE STORIES
Marks, whose father grew businesses in Silicon Valley, signed up for Skip Barber Racing School as a junior in high school in California after a guidance counselor told him to think about what he wanted to do for a living. He fast-tracked his career from there, driving sports cars professionally in the early Aughts before moving to NASCAR, where he won a race in the second-tier Xfinity Series in 2016.
“I was waiting for that lightbulb moment, like, okay, this can be something I can devote myself wholly to and really do something special in the industry I love,” he says. “Then I heard NASCAR was going to this new car, the Next Gen car.” “I immediately realized this is an opportunity to build not ‘Justin Marks Racing,’ but something more,” Marks explains. “I think it’s different if my name is Rick Hendrick or Roger Penske. But there’s no reason to put my name on it, because what I can be effective at creating is so much bigger than any one individual.”
“I think you can’t develop a brand using comps from the racing industry,” Marks said. “If you’re going to do something different—something that represents the future—you have to take cues from the direction of the American cultural economy. You have to be consistent with where the country is going on a much more macro scale than the NASCAR garage.”
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