Is the trial’s ubiquity just a fluke—or is it everywhere by design?
Why do you think it feels like we can’t escape these videos right now, even if we want to?In this big media landscape that we’re in right now, I think everyone is seeing the power that TikTok has and they’re trying to use it to their advantage. For example, with talk shows, hosts like Jimmy Fallon are doing dance challenges.. And once they do these things, they push it further into the public consciousness so much so that it starts to get old really quick, sort of like radio hits in a sense.
Also, frankly, that would be a lie, and TikTok knows it. I’ve spent too many hours, days, weeks, months of my life on this app, teaching it exactly who I am and the sorts of trends I want to see, and they’re not getting me wrong by showing me this trial or 9,000 Lizzo videos. TikTok understands that I want to be looped in on the biggest things going on on TikTok on a given day.