In search of aesthetic ideals, women undergo painful hair rebonding to straighten their naturally wavy and curly hair. But for what?
It was December 2004 when I saw my mother’s coarse, wavy, Filipino hair turn sleek and straight after undergoing a “rebonding” treatment.is a treatment that chemically alters wavy hair into straight hair. I remember wanting my hair to be as sleek and straight as the women in Korean soap operas I’d watched growing up as a kid in the Philippines, where straight hair is seen as the ultimate beauty standard.
“My whole life, I was shamed for my very Filipina features: wide nose, dark skin and coarse, curly hair. I wanted to change everything about myself,” Emilie Guanzon, a 23-year-old Filipina American, told HuffPost. “I hate the idea, but I hated myself more. I went through with rebonding. I remember the smell of my hair burning as they straightened my hair, section by section, and the excruciating pain I felt every time they pulled my hair back ― I really regret the decision.
Basically, hair rebonding is a permanent procedure that inevitably destroys natural hair. From an outsider’s perspective, this process could be seen as expensive, drastic and damaging, both physically and mentally.David explained, “Rebonding forces many Filipinas to live up to a standard of beauty that is not natural to them, so many end up engaging in a never-ending process to achieve it, regularly spending their hard-earned money to get chemical treatments or rebonding.
“I kept getting it rebonded until I was 23 years old, the year I decided to embrace my curly hair,” she said. “I deeply regret that I decided to ruin my hair at such a young age. I still sort of blame those boys for doing something so cruel to me that made me rebond my hair, but I also know that the stigma on curly hair contributed to them doing that to me.”Kate Heceta, a 26-year-old Filipino from Manila, with rebonded hair and her natural hair texture .
“We had a neighbor who knew how to relax hair,” Mellon said. “She told me that this would get me noticed, so I said yes. It burnt my scalp. It was so painful. It took at least four hours. I still have a scab that’s too stubborn to heal. My mom then started taking me to salons every six months or so. I did this until I was 18.”
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