Earnings for the 13 dead celebrities are essentially flat compared with last year if you remove Michael Jackson’s windfall of almost $300 million from the sale of his EMI publishing stake
—generated 15.2 billion streaming spins over the past year in the U.S., up 38.5% from the prior 12 months. That sort of consumption offers the departed a second career from beyond the grave.
“In the physical world, it would die down to the point where that stuff just wasn't carried anymore,” says David Bakula, Nielsen’s Senior VP of Insight and Analytics. “That barrier's been removed, and it's just simply as long as you're still thinking about that artist, you're still going to go in and play it with really no friction at all.”
. That sale boosted the total earnings to $628 million last year, compared with $285 million in 2019, with the dips of non-musicians like Arnold Palmer canceling out the streaming gains. Read on to see the full list—featuring estimated earnings from October 2018 to October 2019—if you dare.
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