The Tamagotchi is back. The virtual pet that was so popular in the '90s is coming to North America again in July.
The $59.99 toy will launch on July 26. Online pre-orders are available starting Thursday at Target, Amazon, Walmart and GameStop.The On series updates the 90s toy with more modern technology: You'll find the original pets, but now with better graphics in color, and on a device that can connect to a mobile app. Unlike the original Tamagotchi, the new one can go outside its house, celebrate your birthday with colorful balloons and a festive tune, and even travel to different lands.
The original three-button setup is similar here, requiring button-presses to move around and interact with your pet.Parent company Bandai America first unveiled Tamagotchi On products in North America last year. The company would not share sales figures for North America but said it has sold more than 82 million units globally as of last year. The brand first launched in 1996 in Japan and came to America the following year.
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