Burger King’s hired guns used some devilish tricks to colonize your brain.
Now, though, they believe that the memes have morphed their silly little burger song into a meta-commentary on the absurdity of sports fandom. The NFL season ends in a disappointing loss for 31 of the 32 teams every year. The Whopper jingle reminds us, mercifully, that nothing matters.
OKRP pitched Burger King the commercial directly. The idea was to update the brand’s classic McDonald’s-taunting tagline of the 1970s, “,” which guaranteed customers the freedom to adjust the toppings of their whopper. Burger King was modifying that slogan to the more millennial “You Rule,” which, as Pfutzenreuter explains, is centered around the idea that “no matter what happens to you in life, you can at least come to Burger King and get a hamburger made the way you want.
OKRP collaborated with a Los Angeles music production outfit called Beacon Street Studios, who performed the final cut of the jingle . The version we hear on television is unfortunatelyrecorded by a bunch of advertising executives, though someday OKRP should absolutely leak the demos. The melody doesn’t demand much vocal range—the singer is not exactly Mariah Carey—which Matt McNulty, who leads OKRP’s art division, says is by design.
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