If you were waiting on the Summer Sale to buy Elden Ring, I have some bad news.
took five months to see its first sale with a 25% price cut, it likely still beat Elden Ring to the punch—it would be strange for Elden Ring's publisher, Bandai Namco, to skip the main Summer Sale then put the game on a discount later in the season.
It's worth noting that, while all those games are successful, Elden Ring's been a phenomenon, and has, week to week, remained one of the top five best selling games on Steam from release through just two weeks ago when it fell to #7. It was finally dislodged from the top ten just this past week by an influx of games discounted by the Summer Sale.
As a consumer, it can be easy to take the fluid prices on digital storefronts for granted, but we see such significant discounts because they benefit a company's sales. It's surprising to see Bandai Namco buck recent trends and keep Elden Ring out of the Summer Sale, but the company clearly didn't feel the need to juice Elden Ring's numbers given its continued momentum.
That's certainly a bummer if you were waiting for a price drop to check out Elden Ring, and it's not the only game of FromSoft's that's been kept out of the Summer Sale: all of the Dark Souls games have remained full price, presumably because Bandai Namco wants to avoid an influx of new players unable to access the games' advertised multiplayer—theIf you're looking for something to play and have never sampled Warren Spector's gift to mankind, let me point you in the...
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