For Variety VIP+ subscribers: A look at English-speaking FAST — and why Canada, Australia and the U.K. may hold the key to true success
FAST may get a lot of domestic coverage given the companies involved and the scale of the market offering, but the international side of free streaming channels should not be forgotten.
on the FAST market, they view AVOD as the primary source of future revenue for free streaming and, as such, only offer FAST channels currently in the U.S. with AVOD-only functionality in Canada and Australia. Big media brands have embraced FAST in the U.S., with VIP+ counting 68 distinctive entities with at least one FAST channel each in 2023 in the U.S. With many of these companies also active overseas, this is a pattern other regions should see occur.
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