The hottest new trend on social media are soothing videos of people doing everyday tasks
The 30-year-old author, serial entrepreneur, and influencer isn’t alone in seeing the potential for inspiration in the everyday.
Chui’s content often sees him making breakfast, preparing to go to the gym, and doing other activities that contribute to his lifestyle. And while some creators might walk viewers through their daily activities, other creators, like Youtuber and beauty influencer Jackie Aina, choose to For a long time, I sort of struggled with owning that part of me because I oftentimes feel like I have to be humble and modest,” Aina says“That’s such a huge thing in the Black community, especially for women, who are not allowed to ask for more or ask for better. That was what kind of inspired me to enjoy things both privately and publicly.”
ewatching your favorite tv show, you know all the plot twists but you’ve engaged anyway, it’s a nice way to undo your day and in some studies rewatching shows helps with emotional regulation, and it creates a sense of control. I imagine that same effect is created with these daily vlogs.”here have been some concerns as to its potential to idealize everyday activities and create a false idea of what daily routines should look like.
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