The event has been a significant success for the company broadcasting and streaming it in the United States.
Roving correspondent Snoop Dogg's reception from fans and athletes alike has been positive, so expect plenty more airtime from him.
“Clearly, the Olympics are back,” said Mark Lazarus, chairman of the NBC Universal Media Group, on Thursday. A strong performance by the U.S. team has helped, he said. Live daytime coverage of the women's gymnastics team final reached 12.7 million people on NBC and Peacock, the network said. Even though it started on a Sunday morning, the U.S. men's basketball team had 11 million people watching its opening game against Serbia, more than the number of people who saw the gold medal game from Tokyo.
So far the network is pleased with its prime-time numbers, even if those telecasts mostly consist of reruns of events available live earlier. On Sunday, for example, Nielsen said 18.5 million people watched NBC's prime-time telecast alone, out of 41.5 million who saw Olympics content all day on Peacock or any network.
NBC said the number of people streaming “Gold Zone” on Peacock — a whip-around feed that takes viewers to different high-profile events, modeled after pro football's “Red Zone” show — has doubled since it premiered on Saturday.If NBC Universal can keep a significant number of people who subscribed to Peacock for the Olympics from cancelling when the torch is snuffed out, that could make the difference between a success and a smash for the company, Billings said.
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