Star's website is down following the high demand.
The much-anticipated makeup and merchandise collaboration between YouTubers Shane Dawson and Jeffree Star has finally launched, and the reaction is pretty bananas.
The two vloggers released two eyeshadow palettes and a collection of lipstick shades, as well as a line of Dawson-branded merchandise through Star's company, Killer Merch. The buildup to the launch was, in true influencer fashion, a drawn-out affair. For the past month, Dawson has been releasing installments of a series titled. Each of its five episodes has clocked in around an hour, and collectively they have more than 90 million views.
While ostensibly hyped as a sort of documentary series about Star, the videos have also served as a very long promo for Dawson's collection, following its creation from start to finish.
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