'DESK is not a currency, it's a participation token,' CoinDesk's SamEwen tells Digiday ahead of Consensus2022. “The idea [is] to create opportunities for our user base to gamify a conference and increase participation.”
Subscribe now for access to unlimited Digiday content, premium research reports, exclusive newsletters, invitations to member-only events and more.Crypto news publisher CoinDesk’s approach to measuring audience engagement has come in the form of a participation token called DESK. While it doesn’t carry any monetary value, the crypto token does provide the publisher’s conference Consensus, taking place June 9 through 12, with its own closed economy.
Consensus has 267 sponsors this year, all of whom will use DESK in some capacity as part of their campaigns. Then, throughout the conference, attendees will be able to collect DESK at different moments, which have been randomized because “we don’t want [attendees] to [be solely focused on] getting as much as possible, but we want people to really explore the conference,” Ewen added.
“There’s a kind of transparency and accountability if you can trace the [token] back to a specific user. Everything is kind of on this ledger so as a sponsor, that question of are these numbers real is taken off the table,” Cohn said.
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