The Row Launches First Collection for Kids - PAPER

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The Row Launches First Collection for Kids - PAPER
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SSENSE kids are shaking

! You can now dress your kids in the same brand you salivate over: with sizes ranging from 2-10 years old, the whole family will be ready to flex their taste for peak luxury.The colorful debut capsule is a departure from the beige and basics that are normally associated with the brand. Mary-Kate Olsen said that conversations with children were vital during the designing process.

"Kids are the heart of creativity," added Ashley Olsen."They should be able to pick and choose what they want to wear, no matter what." This isn't the first time the duo have dabbled into kidswear."Over the past 10 years, we've personalized cashmere onesie and blanket sets for our clients and friends who have had kids," said Mary-Kate."We wanted to explore that in a bigger way." Indeed, mommy and me dressing will never be the same.. Proceeds are also being donated to charities in LA, NYC, and London to support children's health, education, and well-being.

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