L’eau Papier looks to paper and ink as the inspiration for this heady scent
Published: Mar 21, 2023Where do stories start? Originally, cavemen would utter them to their mates around a campfire; now they’re told via five-minute voice notes that invariably require a follow-up disclaimer/apology. Somewhere in-between, paper emerged and then faded away, but there’s still good reason to sit down and get writing, every once in a while, because who knows what adventures – or forgotten to-do list task – may appear on the page..
The “merchants of nothing” have had a long history. The founders, Christiane Montadre-Gautrot, Yves Coueslant and Desmond Knox-Leet, met through friends of friends and bonded over their shared love of the arts. In 1961, the trio opened a boutique on 34 Boulevard Saint-Germain based on a simple ethos: listen to their intuition and see how it goes.
The scent itself is light with powerful undertones that add some punch to a daytime eau de toilette. And it’s not a literal interpretation; fears of smelling like a leaking Biro can be dispelled. “The Diptyque team immediately fell in love with my first idea based on musks, I thought it was an obvious way to translate the texture of paper into scents. It then took a few months to facet the note and achieve the result I wanted.
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