“All these influencers are really selling is hope. And hope is powerful and very difficult, even traumatising, to let go of.' TikTok’s latest creation – the Corporate Girl – is perhaps more toxic than it looks.
and #GoodVibesOnly preached to us, at the end of the day, the social and financial benefits of “selling out” remain strong.are really selling is hope,” explains Martin. “And hope is powerful and very difficult, even traumatising, to let go of. What is so seductive about this culture is that it is much more attractive than facing up to an increasingly tough and unforgiving reality.
The privilege that even allows the corporate girl to exist goes unrecognised, along with the real-life toll of long hours,and traditional work ideals. Those wishing to follow in her footsteps are fobbed off with platitudes and manifestations that feel nice in the short term, but are empty and meaningless. As Martin herself says, it’s all effectively just a pretty, nice-sounding con.
“It can ultimately feel like a cruel lie to sell when you know that many of the people who aspire to the #GirlBoss dream will never truly achieve it. And if they do, it never quite looks and feels as glamorous as they thought it would.” Sign up for the latest news and must-read features from Stylist, so you don't miss out on the conversation.
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