A 30-year stalemate over the name of the Washington Redskins broke when corporate sponsors demanded change, a Native American activist explains. Now, several pro sports team names are under review.
Fans sit in the stands before the start of a game between the New York Giants and Washington Redskins at FedEx Field in 2019 in Landover, Md. The Redskins, and other teams, are reviewing their names.Fans sit in the stands before the start of a game between the New York Giants and Washington Redskins at FedEx Field in 2019 in Landover, Md. The Redskins, and other teams, are reviewing their names.Lots of people, especially many Native Americans, loathe the name of the Washington, D.C.
"I think we've reached a point where the Redskins name is now more of a burden than a benefit to the team," says Mike Lewis, a marketing professor at Emory University."I've been looking at this stuff for years and the Redskins has always been sort of the focal point for the controversy," he says."The Indians second, the Chiefs probably third. The Braves and the Blackhawks don't take a lot of heat for whatever reason.
While a number of universities and high schools have dropped Native American names in recent years, pro teams haven't.Joe Favorito is a veteran sports marketing consultant who lectures at Columbia University. He says changing team names is a risky, complex business, but some teams now have little choice but to dive in.
O'Neal is 62. He lights up talking about the Chiefs. He's followed them passionately his entire life. His closets and drawers are full of Chiefs apparel.
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