The psychology behind why toilet paper, of all things, is the latest coronavirus panic buy

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The psychology behind why toilet paper, of all things, is the latest coronavirus panic buy
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Toilet paper does not offer special protection against the virus. It's not considered a staple of impending emergencies, like milk and bread are. So why are people buying up rolls more quickly than they can be restocked?

Now, novel coronavirus panic buyers are snatching up ... toilet paper?Retailers in the US and Canada have started limiting the number of toilet paper packs customers can buy in one trip. Some supermarkets in the UK are sold out. Grocery stores in Australia have hired security guards to patrol customers. An Australian newspaper went so far as printing eight extra pages in a recent edition -- emergency toilet paper, the newspaper said, should Aussies run out.

"And when you see someone in the store, panic buying, that can cause a fear contagion effect." All those photos of empty shelves may lead people to believe that they must rush out and grab toilet paper while they still can. And what started as perceived scarcity becomes actual scarcity, Taylor said. Social media is a huge player in novel coronavirus fear-mongering, Taylor said. Misinformation spreads with ease, and open platforms amplify voices of panic.

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