‘The Profit’ Host Marcus Lemonis on Bringing Small Businesses Back After Lockdown (Guest Column)

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‘The Profit’ Host Marcus Lemonis on Bringing Small Businesses Back After Lockdown (Guest Column)
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For the past decade, I’ve dedicated myself to helping small business owners all across America achieve their dreams of running successful, profitable businesses that serve the communities in which …

For the past decade, I’ve dedicated myself to helping small business owners all across America achieve their dreams of running successful, profitable businesses that serve the communities in which they live. From a pie shop in Key West, Fla., to a toy store in Santa Claus, Ind., and dozens more in between, they all share the same desire to succeed and the same drive to overcome obstacles.

I woke up recently with a realization that in addition to all the small businesses I work with, there are more small businesses behind the scenes of my CNBC television show, through which I share these stories. I thought about the people working for the production companies who make their living helping me celebrate the successes and teach lessons through the failures by turning these small stories into larger narratives.

What appears to people outside the entertainment industry as glitz and glam we know is incredibly hard work. And that work – your work – is at risk. Your jobs, ideas and dreams are on hold, and no one can tell you when – or if – that will change. Ad sales are under tremendous pressure, the cost of adapting production to ensure proper distancing will be high, and the greenlight you have been working towards has turned yellow or red.

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