10 years after Pebble set Kickstarter records and jumpstarted the smartwatch market, founder Eric Migicovsky reflects on the device's legacy and the user support it still receives.
If you’re crafting a list of influential tech giants, Pebble Technology probably isn’t all that close to the top of it. But had a few things gone a bit differently over the past few years? It could’ve been. Apple Watches and Fitbits are ubiquitous today. But flashback a decade ago, and the idea of smartwatches and wearable technology was nascent, nerdy and largely unproven.
“The night before our campaign started the four of us at Pebble were making predictions about how much money we’d raise on Kickstarter,” Migicovsky said. “Our original goal was $100,000 for the month-long campaign. I realistically thought we might raise $5,000 on the first day. Our intern was the most optimistic, he thought we’d get $20,000. In the first 24 hours we raised $500,000. It felt incredible.
Though it obviously made the Pebble cheaper to manufacture, Migicovsky said he actually preferred the physical buttons over a touchscreen, since physical buttons can be easier to navigate without looking. “I loved having physical buttons and still can’t really stand using any smartwatch without them,” he said. “I love being able to blindly pause my music or reject an incoming call.”
Like it does in most categories it enters, Apple sucked the air out of the room when it came to the smartwatch market. A smaller player like Pebble, even with the benefit of a hefty head start, simply didn’t stand a chance.was a smashing success, raising over $12 million, but it still wasn’t enough to keep the company open. Only one of the three promised products ever made it to market before Pebble ran out of money and sold off its intellectual property to Fitbit in 2016.
But what if Pebble had survived? If the company could have cobbled together enough funding to stay afloat, Migicovsky says they would’ve refocused on serving the users who kept the company going to that point, with a potential fourth release line more along the conceptual trajectory of the Pebble 2 and Pebble Core.
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