What is craft beer without its taprooms?
. Part of the trouble is that once the beer is in cans, breweries still have to find ways to get their products into drinkers’ hands.
The trio grew into a new taproom in March, but when Denver locked down, they revived the CSB concept and immediately saw record demand. “People feel good when they buy our beer because they know it’s going to help their own communities. It’s a way to help people stay connected,” Lay says. “The neighborhood has really been investing in us.”, with 30.5 percent more breweries saying they are delivering beer locally, 3.8 percent newly partnering with third-party delivery platforms, and 4.
Even as brewers adapt to the new normal, new challenges appear all the time. In April, brewers worried about a shortage of CO2, a byproduct of ethanol production used to carbonate beer. Demand for ethanol, which is mixed with gasoline, dropped during the pandemic, and plants halted production. While plummeting ethanol sales didn’t end up harming breweries as much as expected, the episode illustrated how supply remains extremely vulnerable to global developments.
The pandemic has also united breweries across regions to call for a reset on another aspect of distribution: local regulations that have limited or complicated alcohol delivery. The pandemic has inspired legislators in some areas to“The temporary orders and the demonstrated ability of state regulators to enforce them have … shown that beer to go can be done responsibly,” Brewers Association president and CEO Bob Pease says.
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