The Pac-12’s stellar football season, the media rights collapse — and the defining disconnect

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The Pac-12’s stellar football season, the media rights collapse — and the defining disconnect
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What if the schools had been willing to bet on themselves?

Chase Fisher, the 35-year-old founder of Blenders Eyewear, finds himself in the right place at the right time thanks to Deion Sanders’ moxie and a rival coach’s digAnd along came Kliavkoff, asking them to sit back and let market forces carry the Pac-12 into a new era, play the digital behemoths against the linear stalwarts and dare to be different.

• Between the disengaged presidents and the roiling reality of college sports, which led the conference to make a series of baffling decisions and ultimately sent the Pac-12 hurtling down the road to the abyss. At the time, in the spring of 2021, the conference was desperate for a leader who brought a keen understanding of college football and deep industry connections. A leader who knew where to turn and what to avoid. Instead, they hired an outsider, Kliavkoff, who thought he would be swimming with goldfish and not Great Whites.He should have realized their patience would wear thin.He should have been wary of the external pressures undermining faith in the process.

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