Online shopping can be overwhelming for the brain due to the addictive nature of both shopping and the internet. The urge to shop can be satisfied more quickly online, making it harder to resist.
Recently, I wanted a new pair of leather sandals. I narrowed my search down to a few favorite pairs, then compared prices before scouring the reviews. An hour later, I was still pondering which pair was the cutest, how much money I should spend, and whether the company’s return policy was good enough, should I change my mind. My brain was reeling. What used to be a pleasant experience at a physical store—shoe-buying—was now majorly stressing me out, alone in front of my screen.
Going shopping used to be known as “retail therapy.” Indeed, research has shown that traditional brick-and-mortar shopping canOnline shopping, however, is often overwhelming for your brain. Both shopping and the internet can be addictive, and combining them creates a dopamine rush, says Dr. Elias Aboujaoude, a clinical professor of psychiatry at Stanford Medicine—who studies compulsive buying disorder, or shopping addiction—and director of the Stanford OCD Clinic. “Online, the urge to shop can be satisfied much more quickly, making it more difficult to resis
Online Shopping Brain Addictive Dopamine Rush Retail Therapy
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