A song from the blockbuster Indian film RRR won the Oscar for best song and is now the talk of India's music biz. But will it lift other musicians to — well, not fame but at least financial security?
"Naatu Naatu" means"raw" or"rustic" in the local language of Telugu, spoken by some 81 million in southeastern India. The song shot to viral global fame on TikTok and Instagram. And last night, it won the Oscar.For Sameul Kadhiravel, a 30-year-old rapper in Chennai, India, known by his stage name Mc Valluvar, that moment held a special magic."It was incredibly exciting to see an Indian musical get worldwide recognition," he says.
along with Navin Dorai. It's a platform to help independent artists from low-income communities get a foot in the door of show business.That, says Ashley, is not likely going to be the case. Independent Indian musicians have ideas and creative energy, he says, but lack the funds for basic equipment and travel expenses for performances.
He loved making up lyrics and rapping them to his friends, but he didn't even know that what he was doing was rap until a friend introduced him to the genre. "Poor musicians are forced to sell their original content to bigger companies for peanuts because they cannot afford these production costs," he says."Big labels pay very little, and sometimes I make only half of what I invested."
That lack of resources for talented musicians drove Berty Ashley and Navin Dorai to found Original Dog."We spoke to hundreds of artists and found that funding and marketing was their main issue," says Dorai. With an investor who was an ex-musician, their platform launched 60 albums and 243 artists in the last year, producing tracks and covering costs.
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‘Naatu Naatu’ wins Oscar, brings musical spotlight to IndiaLOS ANGELES (AP) — M.M. Keeravaani has brought the spotlight back to India after an Oscar musical win. Keeravaani won best original song for his joyously energetic anthem “Naatu Naatu” from the film “RRR.” The music was written by Keeravaani and lyrics by Chandrabose.
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2023 Oscars: 'Naatu Naatu' wins Oscar for best original song, brings musical spotlight to India'Naatu Naatu' is the first song from an Indian film to earn a nomination and win in the best original song category.
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2023 Oscars: 'Naatu Naatu' wins Oscar for best original song, brings musical spotlight to India'Naatu Naatu' is the first song from an Indian film to earn a nomination and win in the best original song category.
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2023 Oscars: 'Naatu Naatu' wins Oscar for best original song, brings musical spotlight to India'Naatu Naatu' is the first song from an Indian film to earn a nomination and win in the best original song category.
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2023 Oscars: 'Naatu Naatu' wins Oscar for best original song, brings musical spotlight to India'Naatu Naatu' is the first song from an Indian film to earn a nomination and win in the best original song category.
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Oscars 2023: Singers Rahul Sipligunj and Kaala Bhairava perform Oscar-nominated song ‘Naatu Naatu’'Do you know Naatu? Because if not, you're about to.' “Naatu Naatu” is the first song ever from an Indian production to be nominated for an Oscar. Oscars Oscars95
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