Balloons became a hallmark of Macy's Thanksgiving Day parade -- but the materials they were made of became scarce and much-needed for military efforts during a time of war.
, another key material, became difficult to come by as the natural rubber supply from Southeast Asia was blocked at the beginning of the war. announced from the steps of New York City's City Hall that the parade was taking a backseat to the war, according to Macy's. During this announcement, Straus deflated a green dragon balloon and then donated the rubber from the balloon to the U.S. military.
In the decades since, parade organizers added even more balloons, the balloons themselves grew in size and complexity, and the parade started becoming televised, allowing peopleAs the parade has grown, it has also persisted in the face of other wars, and worldwide tragedies – not even the global COVID pandemic could stop the parade.
"It really does take something monumental to even shift what we do," Pomer said. "If we've lived through a pandemic and produced the parade, I think we're good, right?"According to Pomer, what makes the Macy’s Parade special is that it’s part of the"It's that connective tissue of the holiday and that togetherness that everyone so craves," said Pomer.
, not only because we're actually living the end of an entire year of putting this together, but that moment, that adrenaline that you feel and the spirit of the crowds right before we step off – if you could bottle that up and sell it, it would be an amazing thing," said Pomer.
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