'The only thing I'm interested in personally is receiving $10 million from Taco Bell for literature.'
has a painting of a dog wearing a Taco Bell cap smoking a cigarette on it, and Taco Bell Quarterly 4 had on its cover the iconic poster fromAdvertisementquite understand—the Taco Bell Quarterly. We have Taco Bell in England, where I live. The first branches landed here about a decade ago, but they don’t form part of the core fast-food scene in this country.
If you were to say the words “Taco Bell” to an average American, what is the picture in their mind? What are they thinking of? Their commercials throughout the last few decades involve extreme sports, images of revolution, parties, extreme coolness. And all of this is just in their advertising. And it’s all sort of unhinged. Meanwhile, they’re just slopping together these burritos for us filled with beef and Doritos and ranch dressing and whatever they can think of to put it in there. We’re all craving it; we want it. So it’s unhinged. And so I knew that would fit in well with the creative-writing community.
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