'We're In. We're Out': The North Face becomes the first major company to boycott Facebook as the calls for advertisers to walk out of the platform in July intensify
, the clothing company announced Friday it would stop buying Facebook ads in the US in solidarity with organizations including the NAACP, the Anti-Defamation League, and Sleeping Giants.
"We know that for too long harmful, racist rhetoric and misinformation has made the world unequal and unsafe, and we stand with the NAACP and the other organizations who are working to #StopHateforProfit," Steve Lesnard, The North Face's global VP of marketing, said in a statement. The North Face is the first major brand to pull advertising from Facebook over content-moderation issues.A company spokesman said that it was halting all US paid advertising with Facebook, effective June 19, until stricter policies are put in place to stop racist, violent, and hateful content and misinformation from circulating on the platform.
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