The Mighty Rose: The Story Behind Vogue’s June / July Cover

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The Mighty Rose: The Story Behind Vogue’s June / July Cover
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Vogue's new cover speaks through time to the magazine’s July 1948 cover, photographed by Penn Irving.

new issue is unlike any other ever made in the magazine’s 128 year history. With the entire staff in quarantine no photo shoots were possible; besides, this is a moment to focus on solidarity rather than celebrity. “This is not a time for business as usual,” states Raul Martinez, Condé Nast’s Head Creative Director. “The magazine’s new cover features a single red rose, representing, says Martinez, a symbol of “beauty, hope, and reawakening.

“Duke of Windsor: A showy deep-vermilion hybrid tea rose, created in 1967, has an extravagant scent, clings, even dying, to a dramatic beauty. Grown by R. Harkness & Co., Hitchin, England.”Penn was interested in the whole lifecycle of the flower from budding promise to ripe fullness, and finally crepe-papery decay.

“Autumn accessory still life almost life-size. Cyclopic unset topaz. Hand-sewn mocha gloves. Sturdy collar-box bag—suede and saddle leather. Hand-loomed scarf of pale Indian linen. Calfskin polo belt, laced under straps.”“The diamond blaze in hand here, larger than life: An emerald-cut giant from the Crown of Portugal; mined in Brazil, cut into a 170-carat gem, later remade in an oval shape , and during the early 1900’s, recut to its present shape with a loss of only 23 carats.

“Seen through a glass clearly: the man-made miracle of the Rockefeller Center towers; against them the natural miracle of a slowly opening rose. The recurring subject ‘a view through a window’ which every painter, at some point, puts down on canvas, is here set down delicately, imaginatively, by’s artist-photographer, Irving Penn. The windowsill is on Saks Fifth Avenue’s sixth floor. ‘Golden Rapture,’ the rose, is from Totty’s.

Our relationship to nature, and our responsibility to care for it, are essential learnings amidst this pandemic. Another common thread is the importance of hope and belief in a better future. Like a rose—which is born, says Antoine de Saint Exupéry’s Little Prince, of “good seed”—we must turn toward the sun and search out the light.

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