Fortnite is just the beginning.
It’s impossible to predict what the biggest movie will be in a decade. The same goes for games and music, even sports and social networks. Given the speed at which culture moves, it’s really anyone’s guess. Maybe superheroes will continue to reign supreme. Maybe in 10 years, frisbee golf will finally get its due and blow up on Vine 4.0. But there is one thing that could very well happen: the most popular movie, game, social network, and sport could actually be the same thing.
The idea of products that span different mediums isn’t new. There have always been licensed video games, and Marvel’s entire model involves putting stories about Captain America and Spider-Man in as many places as possible, whether it’s comic books or blockbuster movies or a new streaming series. But the last few years have given rise to a new kind of all-encompassing entertainment experience that tries to give you everything and demands all of your time in return.
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